Sunday, 29th Mar 2009
EWS-WWF used the event as a platform to raise awareness of the ‘Heroes' campaign by providing some 15,000 concert attendees with "Hero" wristbands detailing heroesoftheuae.ae. Coldplay also showed their support for the campaign by wearing "Hero" wrist bands throughout the concert and Earth Hour/Heroes of the UAE T shirts for their final set. With thousands of people now more aware of the campaign, EWS-WWF hopes this inspires more people living in the UAE to save energy every day and sustain it in the long-term. Only sustained implementation will genuinely tackle climate change.
